5 Types of Video Content You Can Create on a Budget

In today's world, video content has become a crucial tool for promoting businesses. Even if you have a steady stream of clients and it seems like you don't need additional content, social media and video can significantly enhance your market presence and attract new leads. I’m Edward Gebel, a videographer based in Dubai, UAE, with over 20 years of experience in photography and more than 8 years in video production—primarily for businesses, mostly small companies with limited budgets. Here, I share my insights and recommendations on creating effective video content for businesses in Dubai and the UAE.

Video Production in Dubai: Myths and Reality

Is Video Production in Dubai Expensive?

There’s a common belief that video production in Dubai is expensive. It’s true that large studios, which employ many people, including owners, directors, and managers, along with offices and cleaning staff, require significant expenses. These costs are indirectly covered by the client, so even a small video produced by such studios can cost several thousand dollars.

Alternatives to Large Studios in the UAE

However, there are alternatives in Dubai and the UAE. Freelance videographers or small teams can offer more affordable services. For example, a videographer on-site and a remote editor working in a less expensive area can reduce production costs. This is the most efficient option in terms of results and expenses, especially if you don’t have much of a budget.

Key Types of Video Content for Businesses in Dubai

So, what videos should you create first? I’ve compiled a list of five types of videos that are inexpensive to produce but have a longer lifespan than reels, which become irrelevant within a few days. These videos remain relevant longer and can be shared not only on social media but also on your website or even directly to potential clients via messaging apps.

Presentation Video

The first type of video content is a business presentation. This is a short video (1-2 minutes) where you introduce your company, its advantages, and values. These videos can be posted on your website, shared on social media, or sent to potential clients. A presentation video helps build trust in your brand and shows that you are a real, established business in Dubai.

Product or Service Video

The next type is a video showcasing your product or service. These videos can also be posted on social media, marketplaces, and your website. A video allows you to visually demonstrate how your product works and explain its benefits, making it an essential tool for businesses in Dubai and the UAE.

Customer Testimonials

Customer testimonials are another important type of video content. You can film these yourself or ask your clients to record a video on their phone. Such videos are more trustworthy as they appear more natural and don’t give the impression of hired actors, which is especially effective for businesses in Dubai.

Instructional Videos

Instructional videos, such as those for assembling furniture or using a product, can be very helpful for customers. These videos can be posted on YouTube/Zen or attached to the product via a QR code, offering long-term value to your business in Dubai and the UAE.

Targeted Advertising Videos

Short advertising videos (10-15 seconds) for targeted ads on social media can also be very effective. They grab attention and can attract new clients. These videos are inexpensive to produce but achieve wider reach through paid promotion tools. In contrast, a simple reel (or even an expensive one) might only get 10 views on your Instagram, especially in the competitive Dubai market.

Conclusion

Creating video content in Dubai can be an affordable and effective way to promote your business. The key is to choose the right format and approach to production. Don’t be afraid to experiment and use different types of video content to achieve maximum effectiveness.

Edward Gebel offers video production services in Dubai, UAE, for businesses, whether for one-time shoots or long-term collaborations. If you have any questions or need content, feel free to contact him on Instagram.